Sensing Infrastructure
Cloud Intelligence
Information Sharing and Advertising


At Zero-Sum ITS, we believe transportation systems are networks, and much of the value of the network is contained in its information. This information can be used both to maximize the operational performance of the transportation network and to move towards performance-based model for transportation systems.

Zero-Sum ITS offers a broad set of diverse technologies known collectively as Zero-Sum ITS Solutions. It comprises of a number of technologies, including sensor deployment, information processing, communications, control, and electronics. Combining these technologies to transportation systems provides a wide range of benefits such as traffic management, time and money saving, bringing environmental and economic efficiency.

Zero-Sum ITS represents an emerging new infrastructure platform, offering a whole host of new products and services, powered by smart sensors, real time data collection and data sharing. By offering real time traffic intelligence, Zero-Sum ITS is poised to become a major tool in solving India’s transportation challenges and in the process transform India’s transportation system.

  • Helps Maximize the capacity of the existing infrastructure
  • Improves traffic flow
  • Improved operational performance, particularly by reducing congestion
  • Increasing safety of the commuter
  • Enhanced mobility and convenience
  • Increase in business activity
  • Time savings – Boosting productivity
  • Reduces the need to build more infrastructure
  • Minimizes gas consumption
  • Reduces CO2 emissions (ITS is playing a crucial role in JAPAN’s effort in reducing CO2 emissions)
The prominent growth drivers, for the Zero-Sum ITS market in India, are:

  • Traffic management system- Increase in number of vehicles and the resulting traffic congestion, especially in urban areas.
    Delhi, Mumbai, Kolkata and Bengaluru have 5% of India’s population, but 14% of the total registered vehicles, which leads to traffic congestion, deterioration in air quality, and increase in noise levels in the metropolitan cities.
  • €60bn of transport-related investment expected over the next five years and a massive €390bn anticipated over the next two decades. (News Report, ITS International)
  • Traffic violation control system
  • Disaster management system
  • Smart signals – Integrating Zero-Sum ITS solution with traffic control system
  • Surveillance – Offers state government and police with relevant information in managing law and order
  • Pre-trip information
    This service provides information to the travelers about the transportation system before they begin their trips so that they can make more informed decisions regarding their time of departure, the mode to use and route to take to their destinations.
  • En-route driver information
    This service provides travel related information to the travelers en route after they start their trips through variable message signs (VMS), car radio, or portable communication devices. This helps the travelers to better utilize the existing facility by changing routes etc. to avoid congestion.
  • Route guidance
    This provides information to the travellers with a suggested route to reach a specified destination, along with simple instructions on upcoming turns and other maneuvers. This also provides travellers of all modes the real-time information about the transportation system, including traffic conditions, road closures, and the status and schedule of transit systems. The benefits of this service are reduced delay and drivers stress levels particularly in an unfamiliar area.
  • Traffic Control
    This service collects the real time data from the transportation system, processes it into usable information, and uses it to determine the optimum assignment of right-of-way to vehicles and pedestrians. This helps in improving the flow of traffic by giving preference to transit and other high occupancy vehicles or by adjusting the signal timing to current traffic conditions. The information collected by the Traffic Control service is also disseminated for use by many other user services.
  • Incident Management
    Advanced sensors (close circuit TV cameras), data processors and communication technologies are used to identify incidents quickly and accurately and to implement response which minimizes traffic congestion and the effects of these incidents on the environment and the movement of people and goods.
  • Sensing technologies –
    • Traffic sensor (video camera recognition system)
    • Smartphone probe (Real-time location & speed data)
    • Taxi probe (Real-time location & speed data)
  • Data collection and Decision making
    • Cloud technology based traffic control center
    • Wireless connection to Server via Dual network wireless technologies (Low cost solution with backup)
    • GPS and mobile phone connectivity to server via proprietary applications
  • Information sharing and revenue model
    • Traffic information board (facilitated by Japanese manufacturer)
      • Traffic information display
        • Display real time traffic information
        • Display Wide area traffic information
        • Predict traffic behavior (pre-emptive)
      • Advertising display area and distribution system
    • Mobile phone application for end user
    • Map based GUI – information sharing
    • Mobile control platform (E.g. Ipad utilization for handy control panel)
    • Traffic information transaction system
      • Manage congestion
      • Manage Accidents
      • Manage traffic flow


  • Overview of V2X Technology –
    • Emergency Vehicle transmits the approaching emergency vehicle information including its position to the roadside equipment such as VMS board and traffic signal through V2X system with permission of experimental license from the Wireless Planning and Coordination (WPC) Wing of the Ministry of Communications, Department of Telecommunications, INDIA and AMC.
    • VMS board will inform the motorists to change their lane and make way for the emergency vehicle. The traffic signal enroute the path of the emergency vehicle will turn green thereby improving the average speed of the emergency vehicle, so emergency vehicle can shorten its arrival time.
    • Using Our V2X technology, emergency vehicle reported to the destination early with a reduction in travel time. Integration with both VMS and Signal system results average 15.4% reduction in travel time.

V2X Brochure

  • Enabling Green Corridors for Emergency vehicles –