Zero-Sum ITS solutions offer opportunities for Advertisers, Media agencies and OOH agencies to display Ads on our LED information boards, sharing space with traffic information display board.

Located at the middle of the road on key junctions which have over 100,000 vehicles passing by each day, our LED information boards are strategically placed for visibility during night and day from over 400 meters. With the capability of displaying digital OOH ad’s, unlike physical OOH displays our ad system doesn’t need any turnaround time for ad display as the deployment is done in real time across multiple locations enabling advertisers to create ad campaigns based on time, location, event or scheme. For the future, Zero-Sum ITS is examining the introduction of bid system that corresponds to the advertisement unit price based on the traffic volume.

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